– NAB Witnesses Vizrt and Alamiya Tech. Agreement

LAS VEGAS—To bring-in the most advanced media production technology to the Middle East and North Africa, Alamiya announced Wednesday, Apr. 10, its immense agreement with Vizrt, one of the biggest real-time 3D graphics provider in the market—at the annual National Association of Broadcasters.

The giant media house has been covering the Saudi Professional League as well as other sports events for the past six decades. The utilization of Vizrt’s live graphic and studio tools is considered an enormous step into the world of augmented and virtual reality in sports live production.

Vizrt provided a collection of digital solutions inclusive of Viz AR/VR 4K cameras, Viz Arena, Viz Libero and Viz Multiplay.

With the amplified demand in studio production, Viz AR/VR will give Alamiya the chance to react fast on client demands and maximize its studios potential—enabling them to create the needed mixed reality for any TV program.

Alamiya will also empower the new generation of technological advancements in advertisement with Viz Arena; a virtual 3D graphic tool that has an automatic tracking feature and automatic image-cut detection to transmit logos or ads. to any sport event live and on the spot.

MENA region will witness an interactive sports production as Alamiya will introduce Viz Libero and Viz Arena to sports analyzers which will enable them to undergo controversial scenes and analyze them through eye-catching animations, telestrations, and customized graphics.

The live sports production is evolving massively and Alamiya plays a big part in MENA region’s sport coverages. Vizrt’s innovations were sought out to transmute the digitalized visualizations into real-time broadcasting and create an engaging platform for viewers.

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