– Grass Valley Announces Partnership with Alamiya at NAB

LAS VEGAS—As part of its development plans in the field of media production, Alamiya announced its massive deal with the global technology giant Grass Valley at the annual National Association of Broadcasters on Wednesday, Apr. 10.

The shift toward native 4K resolution is highly prominent in the media industry and Alamiya is considered the frontrunner regionally, as it acquired Grass Valley’s LDX 86n camera series.

The LDX 86n camera deepens image clarity with its High Dynamic Range (HDR) and Wide Color Gamut (WCG), and intensifies replays with super slow-motion configurations.

Alamiya’s camera crew is accustomed to the unconventional events’ locations and with the LDX 86n cameras they will be able to truly transcend in color consistency, black level response, contrast and image processing.

“The LDX cameras will enable Alamiya to offer their customers tailor-made solutions, enabling them to handle the most demanding and complex projects,” said Tim Banks, Vice President of Sales, EMEA, Grass Valley.

The Saudi-based media house signed with Grass Valley to bring in K2 Dyno Replay system to support their vital coverages of the Saudi Professional League and other sports events.

The open file-based architecture in K2 Dyno Replay system is compatible with any application and provides ultimate flexibility instantaneously during live broadcasting.

Additionally, Alamiya’s replay directors seek out ways to outpace their sporting coverages and the enriched performance in K2 Dyno Replay system will allow them to re-present replays creatively and knock their viewers with excitement.

Alamiya seized the best in technological innovations with its partnership with Grass Valley, as it has been working on an international level with broadcasting channels across Europe, Japan, UK and the United States.

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